How to make money with the 2026 World Cup: seven businesses for Latin entrepreneurs in the US
How to make money with the 2026 World Cup: seven businesses for Latin entrepreneurs in the US – THE NATION
Entrepreneurs of Hispanic origin can take advantage of the event in the United States with ideas such as tourism, gastronomy, rentals, and services for visitors
The start of the 2026 World Cup is approaching in the United States, and the event represents a great opportunity for local businesses. In addition to the matches, the World Cup creates an atmosphere in which thousands of tourists will visit various cities in the North American country. In this sense, Latin entrepreneurs can take advantage of the opportunity with different options.
Business ideas for Latinos in the US during the 2026 World Cup
The World Cup will take place in North America between June 11 and July 19. This time window of over a month, and even more time if the days prior to the inauguration are also considered, will generate a peak of movement.
Queen will be the venue for the Fan Zone during the World Cup
In the face of the visit of tourists from all over the world and the enthusiasm that the celebration of the World Cup generates among fans, Latinos have different resources to carry out successful businesses that take advantage of this context.
According to a compilation carried out by Rolling Out, these are some of the alternatives:
- Premium transportation services. Fans, especially when traveling in large groups, value the possibility of having private transportation to stadiums or other locations. It is worth noting that some cities have decided to increase the cost of public transportation.
- Temporary gastronomic experiences. Placing food stalls from some Latin American country near fan zones and transportation centers presents another valuable opportunity. Tourists can enjoy the experience of feeling at home while visiting the US for the 2026 World Cup.
- Sale of local accessories. Of course, clothing and accessories related to the selections are reserved for authorized businesses. However, alternatives can be offered, for example, that refer to the city.
- Tourist tours. Many fans will be interested in experiences that take them away from stadiums and typical places in US cities for a while.
- Content creation. Both on your own account and for a brand, the 2026 World Cup is a great opportunity to find an original approach and gain notoriety on social networks.
- Short-term rentals. Those who have properties in cities that host matches, and even more so if they are close to stadiums, will be able to take advantage of a great demand for temporary accommodations.
- Meeting points to watch matches. Especially for local gastronomic establishments and bars, offering a common point where fans can meet to watch World Cup matches is a great business opportunity in the US.
SBA credits in the US: how to finance entrepreneurship for the 2026 World Cup
The US Small Business Administration (SBA) grants credits to entrepreneurs who need money for their businesses. This alternative is presented as a possibility for those who think of investing to obtain income during the World Cup.
Of course, for any of the mentioned activities, it is necessary to inform yourself about local laws and regulations and comply with them.
The SBA is a good alternative to obtain credits and boost businesses during the 2026 World Cup in the US.
Host cities in the United States for the 2026 World Cup and business opportunities
According to the official FIFA website, these cities will host matches and give their residents an opportunity to boost businesses:
San Francisco Bay Area, Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York/New Jersey, Philadelphia, Seattle
